Using different media in your case study can allow you to promote your final piece on different channels. For example, while a written case study might just live on your website and get featured in a Facebook post, you can post an infographic case study on Pinterest, and a video case study on your YouTube channel. Here are some different case study formats to consider:
They showcase a real world example of a product or service in action. If they are so great, why do marketing directors complain about how difficult it is to get great case studies?
Here are some ways to help you get the opportunity share amazing stories from your customers. Build trust with your customer. So start talking about your story instead. Call script for a killer case study Imagine calling your client and saying something like this: I think we should do it—it will position your firm as the leader you are, and it definitely looks good for us to be part of your success, too.
Can we make it happen? That way, you remain a thought leader but your competition is in the dark. I thought taking a leading position in this space would help you.
Can I set up an interview with our Write2Market writer? Is there third party research that validates the trend? Encourage the customer to brag about themselves and their sharpness in finding, and buying, your offering. Probe for the real reasons why working with your company is so satisfying.
This will create buying triggers. A lead quote or testimonial. Use a quip from an interviewed source—your client or customer—that is repeated within the body of the text.
This includes three or four benefit or advantage statements—high-level bullets that explain the meat of the case. These should showcase how your company helped the firm in the case study. A compelling, interesting title — the answer to a need you KNOW the reader has.
Even better—make sure this has a keyword in it and you can tweet it with a relevant hashtag. This is one paragraph about your company, including a few notable facts and contact information.
A call to action. Each case study should encourage the reader to respond to something specific. Many times, these are in the left or right margin of the case study or at the bottom.Welcome to part 2 of DIYCraftPhotography’s ongoing Etsy shop case study!
We’re building an Etsy shop and sharing all the details right here! Today we’re going to look at writing search friendly Etsy listing titles so your products can grab traffic from Google and Etsy searchers. How to Write a Business Case Study 1. Determine the case study's objective and format.
All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives and take a few different forms. Nov 17, · To write a case study, start with an introduction that defines key terms, outlines the problem your case study addresses, and gives necessary background information.
You can also include photos or a video if they will help your work to be more persuasive%(22). How to Write a Business Case Study: Your Complete Guide in 5 Steps.
So, you want to write a case study, but you’re not sure where to begin! This guide will help you get started. 1. Identify your best possible avenue for data. When it comes time to write a case .
How to Write a Business Case Study: Your Complete Guide in 5 Steps. So, you want to write a case study, but you’re not sure where to begin! This guide will help you get started. 1. Identify your best possible avenue for data. When it comes time to write a case . As a member, you'll also get unlimited access to over 75, lessons in math, English, science, history, and more.
Plus, get practice tests, quizzes, and personalized coaching to help you succeed.