How to write a good press release headline rules

Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!

How to write a good press release headline rules

how to write a good press release headline rules

This story originally ran on PR Daily in June There's more to writing a press release than you might think. Not only is there a format to follow headline, summary, date, content, section about the companybut a set of standard procedures to adhere to—AP Style. Read on to learn how to make sure your press releases follow commonly-held stylistic procedures.

What is AP Style? The Associated Press AP has set various regulations for news publications to follow. While they aren't the only rules out there, they are the most commonly used. The Associated Press has also set standards for press releases: Set your objective in the introduction.

Set your goal at the beginning of the release. If a journalist reads the first line or two of your release and doesn't find the objective, he'll toss your release and move on to the next one. Cover the five Ws in the body copy.

how to write a good press release headline rules

Once you have a reporter's attention, you need to deliver the pay off. Follow the five Ws to make this happen who, what, when, where, why.

Six Tips to Writing Effective Press Release Headlines

In other words, make sure you give the editor all the information she needs to write a full story. Because of their tight deadlines, editors don't have time to dig deep.

Here's where it gets a little more technical. While it may seem picky, you should only use one space after punctuation—none before. This may seem different to you, as some people like to add two spaces after punctuation.

Drop that extra comma. When you list items in a series, you typically have the option to use a comma before that last "and. I ate bananas, peanut butter, and chocolate. I ate bananas, peanut butter and chocolate. When you follow AP Style, drop that last comma. I like that last comma, but I've made myself stop using it in press releases.Jun 09,  · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.

8 Tips for Writing a Great Press Release | HuffPost

Then, write a brief sentence paragraph that sums up the main point of the press release%(50). Jun 13,  · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Get to the Point –summarize your subject in the first paragraph. There's more to writing a press release than you might think.

Not only is there a format to follow (headline, summary, date, content, section about the company), but a set of standard procedures to adhere to—AP Style. Jun 09,  · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.

Then, write a brief sentence paragraph that sums up the main point of the press release%(64). Press releases follow a strict format. Regardless of your industry or topic, you’ll need to include components like a headline, dateline, and boilerplate.

The good news is this makes the writing process a bit more cut and dry. Jun 13,  · “Medisweans announces multitudes of additional advanced features to its existing medical billing services.” (This is a most common – and boring -- type of release.

A new sales channel only the home office cares about.) To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.

How To Write Press Release Headlines People Actually Read