I am indebted to David Tomas, whose supervision, mentorship and friendship provided me with the fortitude and confidence to see this project through to completion. His impeccable eye and regular stream of questions helped me realize my vision for the installation. In addition, his theoretical rigor and stellar skills as an editor provided me with excellent support for the written component. I cannat thank him enough, not only for his open-ness, but also, for always being open.
Now think about any product or service of the Tata group: Most of the individual brands or products inherit their brand-image from the umbrella brand Tata. Here we are trying to understand whether case 1 holds more advantage than case 2 or is it vice-versa. Before we go on further we need to understand what factors might lead to either of the two cases.
Sector in which the company is operating in. How diversified the enterprise is. Geographies they operate in. It so happens at times that there are companies that get acquired and original brands become a part of the enterprise which acquired the former. Sometimes acquired brands retain their brand perception and at other times they go on to absorb characteristics if the umbrella brand that acquired them.
Every brand is in fact a Strategic Business unit in itself. Gives brand a more specific and distinct identity in itself. Brands that are not performing well can be divested without damaging umbrella brand.
Most of the brand inherit their essence from umbrella brands. Referring to the above pint, all the products are a part of the umbrella brand. Different approaches may depend on different business models and well sometime it so happens that products add value to the umbrella brand which in time grows large enough to add more value to products.
So we may call it a circular argument as well.
Any comments and feedback would be most welcome. January 14, idanurag About marketing and beyond breaking marketing cluttercustomer service excellencedifferentiation strategyhypercompetitionloyaltyMarketingword of mouth 4 Comments Did this thought ever cross your mind, that getting a B-school degree was never necessary to achieve customer service excellence??
Well it did cross my mind a couple of days back. Now cigarette is a commodity and no matter where you buy it froma cigarette is cigarette at the end of the day, but to my surprise one of the cigarette shops does far to well than the other two that are there.
I got curious and asked few of the customers as to why they buy only from this particular shop? These are some of the responses that I got: This guys gives my cigarette in credit, I only have to pay on a monthly basis. He gets me whatever brand i need, whenever I need. Good guy, its been some time that I have been buying cigarettes from him.
My friends only told me to buy from this shop. The market in which he is operating is Hyper-competitive.
He is into commodity business, and its impossible to differentiate products that he is selling. Understood that he can attract customers only if he modifies his service to suit his customers.
Very cautious market segmentation: Gives credit limit of only to students Gives credit limit up-to to working professionals who are regular. Always keep almost all the brands that his customers would like to have, including some imported names.
Through this unique strategy he has been able to not only do business 50 times more than other two shops, but has created unique customer following through differentiated service offering adapting to his customer base needs, turning his customer base into a loyal clientele who then again work as brand ambassadors to promote his business through word of mouth.
Bottom-line and key take aways: Understand your customer needs. Differentiate your customer service level offerings to suit your customer base. Maintain the level of customer service through out consistently.
Convert your customers into loyal clientele. I sincerely hope you find them interesting and a good read. I was recently watching their latest TVC, and some of the major points that I noted were: Based on emotional appeal but at the same time product and its benefits are the focus in the commercial right from start till the end.
Emphasis on the point that bike is a part of the family.
It is something for everyday commuting. Newspaper is shown where news of fuel price hike is there.The ASLA Potomac Chapter serves the Metropolitan Washington, DC area, advocates for responsible planning and design, and advances the professional success of our members. We serve our members by providing professional education, tools for success, information resources and local social activities.
The members and associates of the Potomac Chapter of the American Society of Landscape Architects. Semiotic Analysis of Sunsilk Media Campaign for Covered Hair This ad shows a beautiful woman in a colourful Hijab (a Muslim headscarf) next to a bottle of what seems to be shampoo with limes, water and a lotus flower surrounding it.
lorrimer’s motivation to admit murdering in agatha christie’s novel“cards on the table”.a study on psychological conflict own by the main character in leon uris’s novel “topaz”.study on amanda robbin’s emotion in “special delivery” novel by danielle ashio-midori.com analysis . Huang’s analysis followed in an established tradition of pragmatic approaches to binding.
Examples (30c) and (30d) show that the verb is intransitive. not by lexical insertion. Reflexives and pronouns must be shown to give rise to different meanings or pragmatic effects in such environments.
Encyclopedia of Media and Communication Edited by Marcel Danesi discourse analysis, introductions to media studies, and communication theory in text form. the media set the agenda for a political campaign, influencing people’s attitudes towards the issues. This finding has been corroborated by hundreds of follow-up studies.
The key. Semiotic Analysis of Sunsilk Media Campaign for Covered Hair ; Islam CCOT ; Terrorism: Islam and Chechen Liberation Movement ; We have essays on the following topics that may be of interest to you.
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